Build Your Mailing List with Downloads
Build Your Mailing List with Downloads
A mailing list is the lifeblood of your online business. The old adage "the money is in the list" cannot be true enough -- if you had a targeted list of prospects to contact each time you have a new product, you will be able to save a lot of effort by marketing it to your existing list of targeted prospects.
You can actually build up a targeted list of prospects that are interested in your products by offering a relevant download on your website. For example, let's take a look at a very good example -- apple.com.
When you download the free iTunes and Quicktime software from their site, they will ask you to fill in an optional name and email form so that they can send you offers on songs that you can purchase via -- guess where -- iTunes!
In reality, you do not need to offer such a "heavyweight" download such as a full-feature software like iTunes. You can attract prospects equally well with some quality freebies such as a simple report, a free wallpaper, and so on.
The important thing is that your download offers enough value for the prospect to be willing to give away his/her own email address to get it. Otherwise known as a squeeze page or lead capture page.
However, slapping together a simple download and putting a link on your website won't be enough to attract qualified prospects. You will have to do some homework in order for your lead-generating mechanism to work well for you.
First of all, you must place your download form prominently on your website. Preferably, dedicate a page to it and link to that page from every other page of your website. That way, there is no way your visitors cannot find the download page, and when they do, you'll get some of them converted into your prospects!
Also, you have to put a little effort into promoting your download. Explain and elaborate on the values of the download, and why your visitors should download it. You might think why would anyone want to pass on a freebie, but most of your visitors would be too "busy" to take the effort to download it or because most of their downloads just sit on the hard disk collecting virtual dust. It is very important to show your visitors why they should download your freebie.
Try to gear your download based on the site you are promoting.
For example:
If it's a site about Weight Loss - then give your prospective new customers a free download about weight loss in general.
Make sure that they see the value of the download - that its something special etc and not just another download they can get anywhere else.
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7 Responsesto “Build Your Mailing List with Downloads”
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Hi there, I love your site full of really good information. The area that I struggle with most is the whole traffic scene. I would love it if you took a look at my site and gave me some advice.
Andy
Very impressive post. Will do as posted. Thanks
even with this simple blog you can get a commission per referral and selling commission
Hello Gina, personally I am impressed with all the products on your website. Since I could not afford a website, is it possible to join you in other way, please advise, thank you.
Hi Jamaludin, You are welcome! The mastermind is Mark Austin – you can join the affiliate program free and earn 25% commission. This site really pulls well because it has so much to offer – very high value. Resell Rights Weekly
Gina
RRW must convert pretty well too, cuz I just went there through one of your tweets a little while ago. I haven’t checked it all out yet but it does sound a lot better than all the monthly fees I’ve gotten used to spending.
Thanks for pointing it out.
B)>
I am saving thousands of dollars a year by using the RRW service. Mark Austin is about to get a huge testimonial from me.
Gina