How Can a Marketer Effectively use Twitter to Generate Income?
The question “Is Twitter a Social Network or a Marketing Network?” has become a mute point…
It’s both!
The real questions are:
“How can a Marketer effectively use Twitter to generate income?”… and
“How can a New Marketer use Twitter to promote their business?”…
Well, the answers may be simpler than you think… Twitter is a combination or melding, of sorts, of several marketing and communication media, namely:
* blogs - A sort of Idea-Response Venue
* forums – A monitored and restricted topic conversation with multiple participants
* instant messaging – One on one conversation
* and advertising – Pure promotion
…but Twitter offers the best features of all of these, unrestricted and under your control.
How can Marketing on Twitter Really Benefit You?
Twitter offers the marketer the opportunity to quickly establish many of the foundational components necessary for creating an income stream. What normally would take you months to
create could literally be accomplished very quickly.
1. Relationship building
2. One on one communication
3. Branding – Yourself or a Business
4. Establishing Trust
5. Recommendations by others – endorsements as ReTweets!
6. Marketing Alliances or Joint Ventures
7. Viral growth potential – Low cost “Word of Mouth” promotion
These are the Seven Foundational Components that can create your income.
What Makes Twitter so Effective for Marketing?
In two words “Human Contact”. Marketing online has become impersonal and disconnected. You go to a page, read and look at pictures, decide to buy and swiftly go to another page to pay – Human Contact ZERO!
Most customers are just numbers and income, unless they need customer service… then your customers become real and so does your business; unfortunately and typically for negative reasons.
Twitter has given you the opportunity to be real and leave a very positive impression in a way that accelerates the Seven Foundational Components of Building Your Business. It’s that personal touch that makes you far more attractive and believable to your prospects.
No longer is the person behind the business an imposing impersonal “Wizard of Oz” figure… To your prospects you’re real and you’re just like them.
How do you Advertise on Twitter?
In 1904, John E. Kennedy (1864-1928) was asked by Albert Lasker, a rising star at Lord & Thomas, the third largest ad agency in the world “What is the definition of advertising” to which Kennedy
replied with three words "Salesmanship in Print".
A rather simple but comprehensive definition, to be sure, but how does this apply to Twitter?
The most important thing to understand about Twitter is “Twitter is not an Ad Board”, and, this applies even if you are an “Established and Trusted” marketer. Twitter simply cannot be used
exclusively for advertising!
To be effective on Twitter you don’t have to be cute, charming or flirtatious to get noticed.
Twitter is a “No Bull” area for you to build on the Seven Foundational Components.
What Twitter is really about is direct communication … It can often be in the form of social marketing, just like the business card networking sessions that are so popular.
It can be a live FAQ (Frequently Asked Questions) session for your marketing niche.
It can also be a fact finding session by simply asking questions related to your niche. …and by the way, this technique can stimulate very high interest. People are quite happy to disclose their problems related to your niche. It’s your job to explain how your product or service will solve them.
The questions and answers provided by your Twitter prospects will give you the exact ad copy that you should be using as a part of your Twitter advertising campaign.
“There is a Real Secret to Marketing… Great Marketing ‘Does Not Sell Anything’ instead it helps the prospects become more informed about something they are already looking for, provides an easy way to find it and the motivation to buy it…” ~ Gina Sprenkle-Gunning
A great example of how Twitter is used for marketing is Dell. They have accumulated well over 300,000 followers on Twitter and sell a lot of equipment as a result… and they do it with a combination of posted ads and direct response Q&A sessions… https://Twitter.com/DellOutlet
With over 450,000 followers Zappos Shoes is another great example https://Twitter.com/zappos
…so, How Do You Start?
* If you are new to internet marketing the best way to start is by discovering how internet marketing works… This link has Great Information provided by Professionals who have Mentored Hundreds of New Marketers. MyResidualTeam
* Decide if you will be Branding you or your business, then choose your Twitter Name
* It all starts with a great keyword rich Bio – Make it compelling but include your most important keywords and keyword phrases.
* If you don’t already have a product to market this is a great place to start your search for one … Resell-Rights-Weekly
* Build your follower list by finding other related businesses on Twitter easily by searching your key phrases… then follow their followers.
* When Marketing send your prospects to your own web site or blog where all of your products or services are listed and easy to find. You never know when a reluctant prospect for one item
may find something else to buy that is even more attractive.
* Build a list of serious prospects outside of Twitter; this is your Income Foundation. These are the people who have shown interest in your promotions and are most likely to become
customers. Provide an opt-in area on your website or blog to capture and promote to them through your autoresponder. AWeber Autoresponder Free Trial Offer
* Offer them something Free and valuable that is directly related to your business.
* If you do not have a website or blog a List Builder is a great place to send your prospects and market to them. Some List Builders have additional services to help you build and advertise your business. ViralMoneyList Offers 8 List Builders all in one location - start free - earn free - or upgrade for more features.
* If you don’t have a web site or blog you can easily create a Free Squidoo Lens, MySpace page or FaceBook page to accomplish the same thing.
* Post informative and compelling information about your niche as a start, and then as your followers list grows ask questions, share information or send quirky memorable tweets.
* Make yourself available to your prospects daily for questions or tips – this will build your personal brand and establish trust.
The debate “Is Twitter a Social Network or a Marketing Network?” officially ended on April 16th 2009 at 11pm Pacific.When Ashton Kutcher reached 1,000,000 followers by use of his celebrity, however, he made a bold statement ...
“Twitter is democratizing media and removing filters between celebrities and fans, big media companies and their customers”.
… and with that the question “How Can a Marketer Effectively use Twitter to Generate Income?” is answered.
You do it the old fashioned way, Human Contact, with Person to Person communication
Please feel free to comment.
Gina
.
.
.
MATERIAL CONNECTION DISCLOSURE: If there are links in this advertising email/blog/website/post/comment/promotion we are either an affiliate or the owner of the business or have another material connection to the providers of goods and services mentioned in this message and may be compensated when you purchase from a provider. We rarely endorse any service or product, if we do give an endorsement, we have used the service, or purchased the product and are giving you our truthful evaluation of such. There are no guarantees of income ever. Every person has a different skill level that has a direct bearing on how much you could earn. You should always perform due diligence before buying goods or services from anyone via the Internet or offline. We do provide free beginner training workshops to assist with learning how to promote online. Contact us via our helpdesk for more information. http://www.pgmediadirect.com/helpdesk/
Page 1 of 3 | Next page