Traffic Generation Tips

Posted by admin on Mar 31, 2009 in Internet Marketing, Traffic Tips | 1 comment

My name is Georgina Sprenkle-Gunning (aka Gina). I have been serving Internet traffic since 1999. Our clients call me "the traffic queen". Below are some traffic generation tips.

Most webmasters shopping for traffic have one thing in mind - SALES!

Most webmasters don't realize that purchasing traffic is all about planning your campaigns for long term success. Planning a traffic campaign should not be about instant sales gratification. While using traffic to gain sales and signups are what the end result should always be you still need to plan and track your ads so that the traffic streams that bring you sales and signups will be bringing those things back to you for many years to come.

You should always plan your campaigns - purchase your campaigns and track every campaign. This is the only way to truly measure Advertising ROI (Return on Investment). Tracking Ads is a MUST!

Purchasing Traffic does not mean that you simply go to a website that sells traffic and purchase the traffic and hope for sales and signups. There is a process that you must use to plan and make the most of your traffic purchases. There are many kinds of traffic streams that you can purchase ads for. Knowing which kind of traffic stream that will best suit your campaign plan, budget, website needs, and desired end results are critical in the planning of making a traffic purchase.

Keep in mind that some streams of traffic are targeted and some are not. Targeted Traffic will cost more but it will provide you with better long term results.

The URL/Website that you will be sending traffic to must also be setup to receive traffic streams in a certain way. Failure to do this can cause your campaign to fail and acheive little or no results desired. Generally speaking you have 4 to 7 seconds to initiate a click (action) from a potential new client.

If your page loads slow or is not compelling enough and nobody clicks to view your offers then your traffic is lost, sales are lost, and future prospects lost as well as money and time wasted due to non-productive ad copy. At that point you might assume that the traffic was a bad stream or didn't work, when in reality what happened was your ad copy, website, or offer may have been the culprit. This is when you begin to realize that tracking ads and using squeeze pages are a must.

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